GoProGoPro helps the world to capture and share itself in immersive and exciting ways-everything GoPro does is geared to help their customers capture life as they live it and to share their experiences with the world.
Our concept is geared towards a brand campaign for extreme activities and sports. Throughout our sequence we include illustrative explorations of sport activities that are shot with GoPro. The stylized illustrations with vibrant colors and dynamic perspective gives GoPro a visual identity that is focused on the athlete, youth, and outdoor activities.
Styleframes
Process
My process stems from doing an ample amount of research,mindmapping, and finding strong reference before beginning the execution phase. To increase workflow efficiency, I used Photoshop to draft my earlier frames and tried multiple composition layouts before finalizing the storyboard. I was able to explore the tools of photoshop and effectively use layer blending modes and compositing to execute this illustration sequence.