GoPro Brand Anthem
[Motion, Cel Animation, Brand Anthem]Collaborators: Grace Lee, Tiffany Chen, Patricia Hu
GoPro helps the world to capture and share itself in immersive and exciting ways-everything GoPro does is geared to help their customers capture life as they live it and to share their experiences with the world.
Our concept is geared towards a brand campaign for extreme activities and sports. Throughout our sequence we include illustrative explorations of sport activities that are shot with GoPro. The stylized illustrations with vibrant colors and dynamic perspective gives GoPro a visual identity that is focused on the athlete, youth, and outdoor activities.
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